Influential Writing Workshop


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Influential Writing Workshop

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Quick Overview

  Also Available in Digital Format

Getting to the top and staying there requires something more, it requires being influential in people’s lives, not just being persuasive. Crack the “secret code” on how Dan creates success, wealth and long sustained pre-emminence in his marketplace using Influentical communication and writing. Not to be confused with copywriting or “writing that sells,” Influential Communication is a science and skillset for opening someone’s mind to new ideas, creating a high level of rapport, trust and relationship, establishing unquestioned authority and sustaining an audience’s interest in you on a continuing basis. Tune into what Bill Glazer says “Unequivocally is Dan’s BEST work to date and has changed the way I write and communicate with everything I now do.”

  • Earn a Top Income
  • Create a Sustainable Advantage
  • Be a Leader in Your Field


The next best thing to being there…access the 3-Day Workshop that attendees who paid $10,000 each to attend described as “mindblowing”…a “5 Star Performance by Dan Kennedy”… & “ranks as the most advanced, sophisticated and valuable training.”

Dan’s Master List of 31 Influential Writing Principles, Explanations, Examples and Exercises

Discover how to use the “power of the pen” in offline and online media to exert influence over others.Dan shows you how to establish yourself as the influencer and write purposefully and strategically—plus he hands you the Keys To Influence. Learn writing, techniques, the 8 things to achieve through writing and much more.

Formulas for Influential Communication

Discover how to attract people with the greatest monetary value, how to connect so you can have influence, power, sustained success, and secure income, how to gain acceptance of advocated positions and much more.

Templates, Tools and Checklists

Get complete systems, formulas, tools, templates and checklists so you’ll have everything you need at your fingertips to create influential writing that gets superior response and results.

25 Examples of “Triggers of Interest

Using real-life examples, Dan shows you “triggers of interest” for opening pieces of Influential Writing.

5 Tests To Determine Whether You Are Succeeding At Influential Communication

Learn how to know if what you are doing is working well using five simple tests that provide clarity on which of Dan’s 31 principles you desperately need to implement.Apply just a few and Dramatically improve response.

Dan Kennedy’s Entire 3-Day Influential Communication and Writing Workshop

Access the force behind the development of GKIC’s own 8-figure business empire with this professionally recorded & edited 13 CD set. Includes a 213 page edited transcript of Dan’s entire presentation, a 311 page manual with all of Dan’s presentation materials, and an attendee sample manual to use as your own personal swipe file.

This is a SERIOUS student’s product. It’s NOT for people with who are happy getting by with cut-and-paste copywriting, generic or mass-produced newsletters, and 140 character tweet messages. This ADVANCED training is for people with the most serious of fascination and intrigue, even obsession with communication, persuasion, influence; with psychology….if that’s you, then you will welcome its challenging nature, appreciate being provoked, and will – I’m confident – rank it as one of the all-time best investments you’ve ever made with me.

Dan Kennedy’s INFLUENTIAL Communication & Writing Workshop includes:

  • 13 professionally recorded and edited CDs
  • The 213 –page edited Transcript of Dan’s entire presentation
  • A 311 –page Manual with Dan’s Presentation Materials
  • A thick Attendee Samples Manual (use as your personal “Swipe File”)

  1. I got what I came for and then some. “Review by Sean Greeley

    I got what I came for and then some. Making money in our industry is one thing. Keeping it is another. I showed up to learn the influential writing techniques that we need to put in place to serve our long term health and you’ve not only given that to us, but complete systems, formula, checklists, tools and templates to have WAY more than we’ll ever need at our fingertips. And for that I can’t thank you enough. Worth every penny (and more!) of the $18K investment. (Posted on 5/17/12)

  2. Tallahassee, FL “Review by Robert Skrob

    Even though I was doing a lot of things right, Dan’s 31 Master List of Influential Writing Principles showed me exactly what I was missing. I get a lot of compliments about my writing, but I figured out it wasn’t meeting my goals. I learned how to erect a list of concepts to include in every member communication, how to weave them into my messages and better communicate my training content. Dan gave me the checklists and templates to make influential writing easy. This seminar saved me three years worth of trial and error. (Posted on 5/17/12)

  3. Dan, you’ve removed the mystery of writing “Review by Michael Gravatte

    Dan, you’ve removed the mystery of writing. Never again will I sit with my head in my hands struggling to figure out how to phrase something when I’m writing, especially a sales letter. The tools you gave and the questions you taught me to ask when I sit to write are now right next to me whenever I write. Just using 4 or 5 of the 31 Influential Writing Principles dramatically improves the response of any writing I do. The checklist, formats and templates make all the writing I do easier. Since, it is now easier to write, I will write more. And writing more means more money in my pocket.
    (Posted on 5/17/12)

  4. The most powerful and impactful workshop I’ve attended to date “Review by Kevin Connell

    The most powerful and impactful workshop I’ve attended to date. Dan was very clear, concise and open on how he goes about and creates magic in his writing. It was like being in the room with the masters. Like Bono of U2 is to songwriting, or Stephen King is to fiction, Dan Kennedy is to Influential Writing. I walked away with the tools to be more influential in my writing by writing in a way that is strategic, purposeful , disciplined and prolific. I received 10-times back in value during the 1st day than I invested in the workshop. 5-star performance by Dan Kennedy. (Posted on 5/17/12)

  5. Direction and growth of my company “Review by John Ducane

    Dan Kennedy has influenced the direction and growth of my company more than any other marketing authority in the world. I am embarrassed to think of the millions of additional dollars I DID NOT make, by choosing not to implement all of Dan’s advice. Dan’s Influential Writing Workshop has been the single most valuable marketing workshop I have taken – and I expect my business to make greater strides as a result of what I learned here, than from any other seminar. (Posted on 5/17/12)

  6. TREMENDOUSLY valuable weekend “Review by Eric Ruth

    Good writers already do some of this stuff – by accident. That’s why we’re good writers. The breakthrough comes from understanding there are 31 principles of influential writing, and how to use them on purpose! Dan has isolated, defined and mastered each one. He teaches us not only what the principles are, but more importantly, how to incorporate them into every single thing we do. The business we’re in, after all, is influencing in print. So it’s obvious just how important this information and the mechanical processes for implementation of that info (including some amazing checklists) really is. Thanks Dan – it has been a TREMENDOUSLY valuable weekend. (Posted on 5/17/12)

  7. The ONLY asset that truly matters “Review by Chris Pizzo

    In business, most are so concerned with the mad dash toward profit, that we often fail to see the forest for the trees. The relationship with your customers is not only the most vital asset in business, it is the ONLY asset that truly matters. The Influential Writing Workshop was the most valuable event of my professional life. The concepts of “how” to keep customers happy, motivated and always looking for more were the secrets I have been searching for to transform my business from “pretty darn good” into an “unstoppable Juggernaut.” (Posted on 5/17/12)

  8. Opened My Eyes “Review by Brett Kitchen

    The 3 days with Dan on influential writing opened my eyes to at least seven different things I can do starting today to increase retention through improving my writing. This skill will be worth millions to me over the course of my business, as we keep them interested, engaged and spending major dollars with me for years and years to come. It was incredibly eye opening and helpful. (Posted on 5/17/12)

  9. Secrets that I have learned “Review by Ari Galper

    This was a mindblowing seminar… to get the “secret code” on how to write influentially by the master Dan Kennedy, feels like being given a treasure chest with endless gifts. The strategies that I learned will permeate every nook and cranny of my business, because influential writing is the secret to retaining customers for life. From my e-mails, to newsletter, to teleseminars, to speking… every medium of communication to prospects and customers will now contain the secrets that I have learned in this seminar. (Posted on 5/17/12)

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